LIBROS - E-COMMERCE 2010 (6TH)

PRECIO: $ 7,995.00

$799.50 USD

FICHA TECNICA:

  • PAGINAS: 876
  • AUTOR: LAUDON, KENNETH C.
  • TOMOS: 1
  • CODIGO: CL1278N
  • IDIOMA: INGLES
  • FORMATO: TAPA BLANDA, 21.0x26.0 cm
  • EDICION: 6ª.
  • FECHA ED.: 2010

RESEÑA:

Resumen del libro The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.